More Broadcast Vendor M&A: Vizrt Acquires Sports Replay Provider LiberoVision AG

Posted by Joe Zaller
Nov 22 2010

Broadcast graphics and MAM vendor Vizrt announced that it will acquire sports enhancements technology provider LiberoVision AG

LiberoVision technology enables analysis of sports events by creating virtual 3D replays, including of “artificial camera positions” that enables the broadcaster to move the viewer‘s perspective to areas not covered by the in-stadium cameras, such as over-the-shoulder of the quarterback. 

Vizrt is initially paying $6.12m for 60% of the company and will purchase the additional shares over the next 2 years on a sliding scale that is dependent on LiberoVision’s financial performance.

All installments consist of 80% cash and 20% Vizrt Ltd. shares.  As part of the transaction the founders of LiberoVision are committed to continue their employment with LiberoVision for a period of at least two years.

Vizrt CEO Martin Burkhalter said that the efficiency and functionality of LiberoVision’s technology is compelling to content owners.  “Integration of both systems will allow us to take the combined offering to our existing customers and attract new ones,” said Burkhalter

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You can read the full Vizrt press release here.

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