This is part of series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).
Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics. This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.
More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.
Recently, posts which rank broadcast technology vendors include:
- The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally
- The Top 30 Broadcast Vendor Brands by Net Change in Brand Image
- Innovation Rankings for Broadcast Technology Vendors — The Top 30 Globally
- Quality Rankings for Broadcast Technology Vendors — The Top 30 Globally
Today let’s look at how respondents ranked broadcast technology vendors for reliability.
Broadcast technology products are purchased by discerning customers for what are often mission-critical applications. Thus the reliability of products is a paramount concern for buyers of these products.
To measure the rankings of the reliability of vendors, respondents were asked to rank broadcast technology vendor brands for “Reliability” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market. The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.
In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey..
Reliability – Top 30 Broadcast Technology Brands (Alpha Order)
There are a wide variety of vendors on this list, including large & small companies and those who produce audio and video products.
Number of products per vendor – Single Product Companies Dominate Reliability Rankings
When reviewing these results it’s important to understand how many products are produced by each vendor on this list. This will help us to understand if whether reliability comes from small focused companies, or large multi-product vendors.
The 2010 BBS evaluated 27 separate product categories. As with the previously published top 30 quality rankings, single product companies (those who were covered on only one product category in the 2010 BBS) dominate the rankings for reliability.
A breakdown of how many product categories are produced by each vendor on the top 30 quality list is shown below:
With 21 out of 30 vendors on this list producing a product in only one BBS category (out of 27 measured) it’s clear that focused, specialized companies are regarded as reliability leaders in the eyes of the global broadcast market.
Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example Grass Valley is covered in 10 product categories in the 2010 BBS and Snell is covered in 5 product categories.
Another factor to consider is the geographic location of each company on the list. By this measure, companies headquartered in EMEA are the clear reliability leaders, while companies based in the Americas and Asia trail the pack.
Keep in mind that when looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered.
Finally, let’s look at the product categories produced by the vendors who made the top 30 reliability list for the 2010 BBS.
Out of the 27 product categories covered in the 2010 BBS, 20 appear on this list; making reliability more concentrated than other metrics such as quality (which had entrants from 23 product categories).
Audio products lead the list of products produced by the top 30 reliability leaders, with audio consoles and microphones topping the rankings. ENG cameras and studio cameras, along with audio monitors also make a strong showing.
Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS. Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.
In order to get full value from this data, it is necessary to evaluate these results on a granular basis. If you would like more information, please contact Devoncroft Partners.
This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands. With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.