Devoncroft

Syndicated Market Research

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The Big Broadcast Survey (BBS)

The BBS is an annual demand-side study of the global broadcast industry, which enables readers to improve strategic decision making, customer engagement, marketing strategy, and sales execution.

 More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.

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Unique Benefits of BBS Reports:

• Gain Insight, Improve Strategic Decisions:  BBS Product Reports help readers better understand the commercial intent of buyers; as well as the drivers and attribute that influence and shape customer perception of major broadcast industry vendor brands. This valuable information can be used in a variety of ways to improve strategic decision making, customer engagement, marketing strategy, and sales execution.

• Granular Analysis: 2011 BBS Reports present multiple views of data, segmented by geography and customer type (e.g. broadcasters, playout centers, recording studios, systems integrators, etc). This enables granular data analysis of all data.

• Industry Benchmarking and Ranking of Vendor Brands: Both the 2011 BBS Brand and Product Reports provide valuable insight into the market’s perception of broadcast technology vendors. Using numerous metrics, brands are benchmarked and ranked for the overall industry and/or against specific competitors in twenty-six separate product categories.

Available Reports:

There are three types of BBS reports available, each of which provides deep insight into the broadcast industry.  The information in each report is presented through a series of charts and tables, which are segmented by geography, organization type and organization size. 

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• The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure (analog, SDI, HD, 3Gbps), current and future operational structure (file-based),  broadcast technology budgets and HD upgrade plans for a wide variety of products.

• BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  This report provides deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings

• Twenty-six separate 2010 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  

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Product Categories Covered in the 2011 BBS:

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Broadcast Technology Brands Covered in the 2011 BBS:

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For information, please contact Devoncroft Partners.