This is the second in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.
In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain. Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience. Thus the relationship that vendors have with their SI partners is very important to their business.
Last week I posted an article about how How Systems Integrators Rank Broadcast Technology Vendors for Innovation, and today I am going to look at how this influential group ranked vendors for quality.
Quality is an important ranking, and I have looked previously at quality ranking of broadcast technology vendors, including how broadcasters of different sizes rank vendors for quality.
The chart below shows the responses from more than 325 SIs. It is broken out by geography to show the responses of the global sample of SIs as well as the responses of SIs in EMEA and the Americas. Due to a small sample size, SI rankings for Asia-Pacific have not been included. For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.
Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study
Question: How would you rate [Brand X] on the following attribute [Quality] where 1 = very poor and 10 = best in the market?
Some thoughts and observations about these findings:
* There are 10 vendors in this chart, making this metric slightly more varied than innovation, where there were 9 vendors.
* As with how SIs ranked vendors for innovation, only Snell & Wilcox and Sony appear in all five categories, meaning that these vendors made the top 5 quality list for all respondents, all broadcasters and all SIs.
* Other vendors (in alphabetical order) making an appearance in this chart are: Axon (1), Evertz (2), EVS (3), Harris (2), Miranda (1), Sundance (1), Thomson / Grass Valley (2)
* It’s interesting to note that the five vendors in the top 5 quality ranking of the global sample of all respondents is identical to the sample of all respondents (regardless of company type or location) is identical, but the view of the SIs is different than broadcasters.
* There are a total of 8 vendors in the three categories of SI rankings in the above table, 5 of which do not appear in the top 5 quality rankings of the global sample or broadcasters.
* Harris and Thomson / Grass Valley appear in the top 5 quality rankings for the global sample of all respondents and for all broadcasters globally. However neither company made the top 5 list for any of the systems integrator categories.
* Conversely, Evertz, Omneon, Sundance, Axon and Miranda make the top 5 quality list for at least one of the SI categories, but do appear in the top 5 quality lists for the global sample or the sample of all broadcasters.
* Like almost all other metrics that I’ve studied, there are also some interesting geographic variations in these results.
* Netherlands-based Axon appears once in this chart, in the EMEA SI list.
* Like Axon, Miranda makes one appearance in this chart – in the Americas SIs list.
* Evertz appears on 2 of the 3 SI lists – All SIs and Americas SIs – but the company does make the top 5 quality list for the global sample of all respondents or for the sample of all broadcasters.
* EVS appears three times in the above chart – in the global list of all respondents, all broadcasters and SI list in EMEA.
* Sundance makes one appearance in this chart – in the top 5 quality list for SIs globally. Interestingly, this is the second time that a pure-play automation vendor made the list for SIs but not other categories. Pebble Beach appeared twice on the list of how SIs rank broadcast technology vendors for innovation
* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends. The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world. It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.
** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service. The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.