Ordinarily when I write about how broadcast technology vendors were ranked in the 2009 Big Broadcast Survey (BBS),* I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.
A few weeks ago I did something different and posted an article about how one type of customer– broadcasters – ranked broadcast technology vendors in one category – innovation. I received strong feedback about this post and many people asked me to show other data broken down this way. I’m happy to oblige and I’ll be doing this over the next couple of posts.
Today I am going to look at how broadcasters of different sizes ranked broadcast technology vendors on reliability. For information about how these results were collected, please see the bottom of this post**.
The table below shows the top 5 brands in the broadcast technology vendor league table for reliability, as ranked by broadcasters, broken down by organization size. For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).
Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study
Question: How would you rate [Brand X] on the following attribute [Reliability] where 1 = very poor and 10 = best in the market?
As with the previously published results for innovation, these results are interesting because of the variation of what brands appear where. Here are a few quick observations these results:
* There are total of 9 vendors on this list, versus a total of 11 on the previously published for innovation. Thus it appears that there is slightly more agreement among broadcasters for reliability than innovation.
* Apart from Sony and EVS, here is the breakdown of how often other vendors made the top five, including the global sample, (in alphabetical order): Axon (2), Evertz (2), Harris (3), Miranda (1), Omneon (2), Snell & Wilcox (4), Thomson / Grass Valley (4)
* There is interesting variation between the global ranking and the broadcaster rankings. For example, Evertz is not listed in the top 5 for reliability for the global sample, but does make the top five reliability list for all broadcasters. Harris conversely makes to top 5 list for the global sample, but not the overall broadcaster list (however it does appear in two of the organization size breakdowns).
* Harris and Thomson / Grass Valley each make the top 5 list for the smallest (51-100 employees) and largest (1,001-10,000 employees) broadcasters, but both are absent in the top 5 list of mid-sized broadcasters (101 – 1,000 employees).
* The opposite is true for Axon and Omneon. Neither company made the top 5 reliability list for the for the smallest and largest broadcasters, but they do appear in the top 5 reliability lists for broadcasters with 101-500 and 501-1,000 employees).
* Snell & Wilcox makes the top reliability 5 lists for larger broadcasters (501-10,000 employees), but is absent from the lists of small and mid-size broadcasters (50 – 500 employees).
* Miranda and Evertz, two direct competitors, appear in different places in the size breakdown, with Miranda appearing in the top 5 for broadcasters with 51-100 employees and Evertz making the list for broadcasters with 101-500 employees (Evertz made the overall top 5 list, Miranda did not).
* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends. The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world. It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.
** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service. The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.