Comments on: Impressions of IBC 2009 http://blog.devoncroft.com/2009/09/17/impressions-of-ibc-2009/ Market Research and Strategic Analysis for Digital Media Thu, 09 Feb 2012 15:32:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nigel Spratling http://blog.devoncroft.com/2009/09/17/impressions-of-ibc-2009/comment-page-1/#comment-154 Nigel Spratling Mon, 21 Sep 2009 11:48:41 +0000 http://blog.devoncroft.com/?p=582#comment-154 Over all IBC was quite good for us, we had another successful selling show and took orders. Due mostly to having a very good new product rather than a general return in sales volume. I was pleasantly suprised by the attendance as it was better than I had expected. Most of our recent successes have been due to a reset we made in new product targeting as we have changed focus to address the lower cost end of the market where budgets seem to be more readily available. Our recent experiences are completely in line with your comments in that our pipeline remains good but closing sales continues to be unpredictable for higher dollar products. Volume of exsisting product sales remains down by about 30% as it has for most of this year. Fortunately new product sales are making up the difference and I am looking forward to seeing budgets return, as are we all. Over all IBC was quite good for us, we had another successful selling show and took orders. Due mostly to having a very good new product rather than a general return in sales volume. I was pleasantly suprised by the attendance as it was better than I had expected.

Most of our recent successes have been due to a reset we made in new product targeting as we have changed focus to address the lower cost end of the market where budgets seem to be more readily available. Our recent experiences are completely in line with your comments in that our pipeline remains good but closing sales continues to be unpredictable for higher dollar products.

Volume of exsisting product sales remains down by about 30% as it has for most of this year. Fortunately new product sales are making up the difference and I am looking forward to seeing budgets return, as are we all.

]]> By: Peter Glassberg http://blog.devoncroft.com/2009/09/17/impressions-of-ibc-2009/comment-page-1/#comment-149 Peter Glassberg Sat, 19 Sep 2009 14:19:54 +0000 http://blog.devoncroft.com/?p=582#comment-149 I also attended IBC (only for the weekend) and spoke with vendors from both sides of the aisle supplying equipment to either broadcast or post. Both expressed similar views. Right now, business is soft but their pipeline continues to fill. They both hope that this will result in pent up demand and the potential projects currently in the pipeline will remain on the table and not disappear because of budget limitations. Broadcasters are looking for ways to reduce cost and headcount and I believe will emerge as IT based broadcasters in order to achieve higher ROI and profitability. This is the new way as automation is less expensive and will permit faster retooling by reducing expensive headcount. An unfortunate reality. I also attended IBC (only for the weekend) and spoke with vendors from both sides of the aisle supplying equipment to either broadcast or post. Both expressed similar views. Right now, business is soft but their pipeline continues to fill. They both hope that this will result in pent up demand and the potential projects currently in the pipeline will remain on the table and not disappear because of budget limitations. Broadcasters are looking for ways to reduce cost and headcount and I believe will emerge as IT based broadcasters in order to achieve higher ROI and profitability. This is the new way as automation is less expensive and will permit faster retooling by reducing expensive headcount. An unfortunate reality.

]]>