Overall Opinion Rankings for Broadcast Technology Vendors

Posted by Joe Zaller
Sep 08 2009

This is the fourth in a series of posts about how the brands of broadcast technology vendors were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

I have written previously about how broadcast technology vendors were ranked by BBS respondents in terms of customer service, reliability and innovation.  Now let’s look at which broadcast technology vendors are ranked highest in “overall opinion” by broadcast industry insiders around the world. 

Study participants were presented with a list of vendors and asked to rate them on a scale of 1-10 based on their overall opinion of the company.  The table below summarizes the results by showing the vendors who were ranked in the top five for “overall opinion.”  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: On a scale of 1-10, where 1 = very poor and 10 = best in the market, please rate your overall opinion of each of these broadcast technology vendor brands.

GLOBAL

EMEA

AMERICAS

ASIA PACIFIC

EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Omneon

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

  

On a global basis, the top five spots were taken by large and/or well-established players, with three companies – Snell & Wilcox, Sony and Thomson / Grass Valley — taking one of the top 5 spots in all three geographic regions, as well as in the overall rankings. 

Strong regional showings by both EVS and Harris were enough to put them into the top 5 overall, despite being ranked outside of the top 5 in the Americas and EMEA respectively.

The other vendors ranked in top five in one of the regions were Omneon and Evertz, who appeared in the top 5 ranking in EMEA and the Americas respectively.

Of course “overall opinion” is a subjective measure and does not necessarily imply superior brand loyalty or purchase intent.  However, being ranked as one of the top industry companies  in this category by respondents worldwide is still an important achievement, and the vendors that were ranked highest in terms of overall opinion scored well in other measures.  For example, EVS scored very well in the customer service category (the only company to be in the top five in all geographic regions);  S&W, Sony and Thomson / Grass Valley all scored in the top 5 for reliability; and Harris and EVS were in the top five for innovation on a global basis.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

2 Responses

  1. Polprav says:

    Hello from Russia!
    Can I quote a post in your blog with the link to you?

  2. Joe Zaller says:

    Please feel free to quote this post and link to it

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