Innovation Rankings for Broadcast Technology Vendors

Posted by Joe Zaller
Aug 31 2009

I recently started a series of posts about how broadcast technology vendors brands were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.

For information about how these results were collected, please see the bottom of this post.

In a previous post I looked at the reliability rankings of broadcast technology vendors.  Today I’m going to look at how they were ranked for innovation.

The table below shows the top brands in the broadcast technology vendor league table for innovation.  In order to show geographic variation, these results are presented globally as well as regionally.

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

 Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

GLOBAL EMEA AMERICAS ASIA PACIFIC
EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Quantel

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

 

As you can see, the mix of the vendors in the top five spots around the world were taken by the industry’s largest vendors, as well as several smaller (though not insignificant),  players including EVS, Snell & Wilcox and Quantel, who produce hardware and software for specialized post production and live production applications.  All the vendors on this list are well established players that make a significant investment into research and development each year.

While there is a great deal of consistency across the regions, it’s internsting to see some geographic variation.  In particular, strong European players (EVS and Quantel) did well in their home market, while Evertz and Harris came out in the top five in both the Americas and Asia-Pacific market.    The other three spots were taken by the same players (Snell & Wilcox, Sony and Thomson / Grass valley) in all regions.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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