Devoncroft

This is the first in a series of posts about the how broadcast technology vendors brands were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.

Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  

The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

The table below shows the ranking of brands for reliability.  In order to show geographic variation, these results are presented globally as well as regionally.

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 Question: How would you rate [Brand X] on the following attribute [Reliability] where 1 = very poor and 10 = best in the market?

There was some geographic consistency to the responses, with three vendors (S&W, Sony and Thomson / GVG) appearing in the top 5 across all three regions.  EVS, Evertz, Harris and Omneon also made the list.  The full (paid) version of the 2009 BBS provides the full league table rankings.

Tags: Big Broadcast Survey, broadcast industry trends, broadcast technology market research, Evertz Microsystems, EVS, Harris, Omnibus, Snell, Sony