Although I have mentioned it in many previous posts, I have not yet written specifically about the 2009 Big Broadcast Survey (BBS), so I thought I’d take the opportunity to do that now.
Published in May 2009, the BBS is one of the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends (nearly 5,000 people from 110 countries participated in the study). The 2009 BBS provides insight into the perceptions of leading broadcast industry vendor brands by practitioners across the world. It also delivers vendor brand ranking in nine product categories; all of which can be segmented by geography and customer type.
In order to help promote my research I have entered into a partnership with the IABM, the broadcast vendor community’s trade association. As part of this agreement, the information in report, its data collection and methodology, were reviewed by the IABM prior to publishing. The IABM now promotes Devoncroft research as part of its ongoing Market Research and Intelligence Services. In return, Devoncroft provides IABM members with a discount when they purchase reports.
I have published two types of reports with the data from the 2009 BBS:
The BBS Global Brand Report provides a comprehensive overview of the market perceptions of a variety of broadcast vendor brands, including a ranking of brands in a series of industry “league tables.” It also provides a large number of “brand scorecards” that look at the perception of each brand segmented by customer type and geography — e.g. broadcasters in EMEA.
Nine separate BBS Product Reports rank vendor brand rankings in individual product categories (automation, cameras, conversion, modular infrastructure, master control switchers, multiviewers, production switchers, routing switchers and video servers)
The reports described above are paid-for products, and I am happy to say that they have been well-received by the industry. However, I have also published a 26 page summary document that highlights the some of the key findings from the 2009 study, which is available free of charge. This report provides an overview of industry trends and a listing of the top vendor brands in a variety of categories such as reliability, quality, innovation and customer service.
It’s pretty interesting reading, and the best part is that it’s free once you register.
You can register for and download the free report here http://bit.ly/2Z125