Almost as soon as I uploaded the post which-method-of-content-delivery-will-grow-the-fastest? I started to wonder what broadcasters themselves think about this question. To find out, I ran a query on the data from the 2009 Big Broadcast Survey, and compiled the results in the chart below.
This represents how 1000+ broadcasters around the world answered this question:
”Which of these delivery methods do you think will grow the fastest over the next three years, in percentage terms?”
- WiMAX
- Terrestrial
- Cable
- Downloads to mobile devices
- Satellite
- Mobile TV
- IPTV
- Broadband / Streaming (web TV)
#1 by a good margin is broadband / streaming, followed by IPTV and mobile TV.
The fastest growing content delivery methods according to broadcasters
These top three choices get 72% of the vote from broadcasters on this question. That’s pretty interesting since these are potentially competitive (and certainly disruptive) to the broadcaster’s traditional business model.
Does this means that broadcasters are predicting their own demise, or does this acknowlement of the growth of new content delivery methods mean they will embrace them and tap into the new ways of doing business?